Sometimes is a collection of conversations on fashion, art & contemporary culture. The magazine is created for Somewhere and Somedays, two stores in Australia that specialize in Scandinavian clothing. Sometimes issue two features interviews with Scandinavian brands, designers, photographers, and musicians, city guides for Sydney and Melbourne, and articles on contemporary fashion and music.
We approached the design by allowing the content to remain prominent, keeping things simple, and developing the Scandinavian aesthetic established with issue one. We were involved in all aspects of the production and provided additional photography for the covers and a number of articles.