Scroll to see an archive of my favourite projects from 2010 — 2016 completed whilst working in Sydney, New York, San Francisco & London.
 For work enquiries head to OMSE↗, OMSETYPE↗ or email james@omse.co

Agency: Wolff Olins, LDN
Role: Type design
Creative Director: Cam Butler
Designer: Calle Enström
Mastering & design: Dalton Maag

Telia is a Swedish telco operating across Scandinavia and the Baltics. At Wolff Olins, we created a headline typeface using their logo as a pen nib. This gave Telia a new voice and supported a wider update to the brand.

Agency: Wolff Olins, LDN
Role: Type design & Branding
Creative Director: Owen Hughes
Animation: Jody Hudson-Powell
Mastering & design: Colophon Foundary

Translating to ‘Waterfall’ in English, Vattenfall is one of Europe’s largest producers of electricity and heat. At Wolff Olins, we produced a headline typeface based on the waves in their logo and the natural flow of a waterfall.

Agency: Wolff Olins, SF
Role: Design & Branding
Creative Director: Todd Simmons
Designer: Dan Brewster

True Key is a password manager created by intel Security. At Wolff Olins, we created a user-centered brand along with a mark depicting a figure surrounded by a halo of bars to symbolise protection.

  • 2013
  • Wolff Olins Report
  • Credits

Agency: Wolff Olins, NYC
Role: Print & Web design
Creative Director: Mike Abbink
Senior Designer: LA Hall
Web development: Winfield & co

Visit site

At Wolff Olins, we created this report to look at the new mainstream between people and their relationship to brands. All visuals come from Wiki commons and were given a futuristic treatment to reflect the content.

Agency: Wolff Olins, NYC
Role: Design & Illustration
Design Director: Lisa Smith
Designers: Mads Poulsen, Alvin Aronson,
Jeanette Abbink, Melissa Scott
Illustration: Johnny Selman
Animation: Friends of Mine

USA Today is America’s most read newspaper. At Wolff Olins, we created a brand as dynamic as the news it reports upon - each day the logo changes to highlight the most important story of the day.

Agency: Fuzzy
Role: Model Making & Photography
A collaboration with Briton Smith

Parklife was one Australia’s largest music festivals. At Fuzzy, Briton Smith and I built a miniature festival depicting tongue in cheek scenes that capture the atmosphere of Parklife.

  • 2011
  • Someplace / Sometimes
  • Credits

Role: Photography, Print & Web design
A collaboration with Briton Smith

Someplace & Sometimes are a webshop and magazine based in Australia. With a Scandinavian aesthetic at the core of their brand, the design approach remains minimal and clean to reflect this.

  • 2011
  • Still life concepts
  • Credits

Agency: Fuzzy
Role: Art Direction & Photography
A collaboration with Briton Smith

Whilst at Fuzzy, Briton Smith and I created a number of Still Life concepts to promote various events across Australia.

Agency: Fuzzy
Role: Design
Designers: Briton Smith & Ron Radge
Paper Engineer: Benja Harney

Parklife was one Australia’s largest music festivals. At Fuzzy, Briton Smith and I designed the printed collateral that was used across the festival site.

You made it to the end! For work enquiries head to OMSE↗, OMSETYPE↗ or email james@omse.co